Pure Naturals at Valhalla Pure Outfitters

A New Line, Created with Purity in Mind.

A simpler approach to core staples. Pure Naturals is more than just apparel—it's a purposefully uncomplicated story centered around, as founder David Harley likes to put it, “just good stuff.” With materials like 100% merino wool, pima cotton, and alpaca wool, each Pure Naturals piece is crafted with a next-to-nature approach inspired by Mother Earth herself.

men's merino tee
women's merino tee
women's pima tee
unisex hoody
Pure Naturals

Natural fibres serve as both an inspiration and a foundation.

Technically great without being overly technical, Pure Naturals' next-to-nature approach draws from the farm-to-table concept more often seen in local farmer's markets. From the farm that grows the wool to the manufacturer and onto your back, there's not a lot of steps to get your piece onto your back (and we like it that way).

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“When I started Pure Naturals, I wanted to create a clean, sustainable line, right down to where the materials were raised.”

—David Harley, PURE Naturals Founder